A promoter named her music tomboytronica with other suggestions such as electro soul nutech pop. In 2005 Heidi Mortenson started the Berlin based label Wired Records and released her debut album Wired Stuff. Then followed a compilation of 14 artists [The Wired Ones] with a record release party of the size of 500 people and 5 Live Acts incl. Heidi's own Live performance. Hints from dancy Electro and nerdy RnB and with an experimental curiosity in a twisted pop production well, that's when you get an idea of what this girl has going on. Add emotional overdrive, a mentalist flavor and a radiating energy. Heidi was on her first US tour in December 2006. Upcoming is Heidi's second album Don't Lonely Me. Release date: April 2007. www.nosnetrom.net www.wiredrecords.biz (back)